Skip to content
Join the CELF love club!
SHOP NOW
What Is Skin Flooding & Should You Try It?

What Is Skin Flooding & Should You Try It?

Table of Contents

    A Science-Backed Guide to Radiant, Hydrated Skin

    Is your skin still feeling dry and dull, no matter how much moisturiser you apply? You’re not alone. Skin flooding is quickly becoming a growing trend in skincare and may be the hydration technique your skin has been yearning for. It involves some layering steps with kick-ass hydrating humectants, mainly glycerine and hyaluronic acid, forming an integral part of skincare regimes nowadays. With the addition of CELF Microvibration Therapy, there's another dimension of benefits to this procedure.

    Let's get into the science behind it, the actual procedure, expert opinion, and whether skin flooding is right for you — and finally, how CELF fits into this scheme.


    What Is Skin Flooding?

    Skin flooding consists of giving the skin multiple applications of lightweight water-based hydrating products to saturate it with moisture and seal it in. Whereas the traditional method depended on one thick moisturiser to complete the detoxifying phase, flooding involves several humectant-rich products (hyaluronic acid and glycerin, for example), one after the other, so that maximum hydration can be achieved at every single layer. 

    What do you get in return? Skin acts plumper, feels softer, and holds moisture for more extended periods of time. 

    The technique has taken TikTok by storm (#skinflooding). But it is not simply a fleeting fad. Dermatologists and beauty specialists regard the approach as a viable remedy for dehydration, improving texture, and aiding barrier function.


    The Science Behind Skin Flooding

    Why the Order Matters

    The core of the skin flooding lies in a scientific principle: the order of application of skincare products is of utmost importance. Hydrophilic agents such as hyaluronic acid attract water into the skin and should hence be placed first. Afterwards, hydrophobic ,occlusive or emollient products should be applied that seal this hydration and prevent water loss.

    This is highly important to minimise TEWL (transepidermal water loss), which is a natural process where water is lost from skin to the environment. By protecting from TEWL, the skin stays  sufficiently hydrated, plump, and resiliant 

     

    How CELF Takes the Science of Hydration Further

    CELF Microvibration Therapy works by invigorating the skin with gentle low-frequency pulses. This helps to boost local circulation and fibroblast activity to increase collagen production over time. More immediately, absorption of products is enhanced so that your serum and hydrating actives go inside more effectively.

    Tip: Use the CELF after the hydrating serum has been applied but before applying a moisturiser to improve absorption and maximise results.


    Step-by-Step: How to Do Skin Flooding Properly


    Skin flooding is one thing you can easily do at home. Here's a very simplified guide:

    • Cleanse: Treat the skin with a gentle cleanser, as any residue or impurities left on the skin could hamper absorption.

    • Applying Hydrating Serum: Apply any serum with hyaluronic acid, glycerin, or polyglutamic acid and gently pat onto damp skin.

    • Optional (CELF Microvibrational therapy): Glide over the skin for 1–2 minutes to enhance the serum penetration.

    • Moisturising: A light moisturiser to seal in hydration.

    • Seal with an Occlusive (optional): If you have dry skin or winter-stressed skin, layer up with a facial oil or balm to prevent evaporation.

    Pro Tip: Nearly all products are better intended on slightly damp skin, going from thinness to thickness—serums first, then creams.


    Why Would You Want to Do Skin Flooding?

    Let's get a little more detailed on the major benefits of skin flooding, so it boosts hydration and valuable comfort for your skin:

    • Multi-layered Hydration: Each layer is shot in duration of hydration, especially when humectants come first and occlusives second.

    • Improved Skin Texture: Regular hydration discourages flaking and dull skin, aiding in a smoother, glowing appearance.

    • Enhanced Barrier Function: Because of its hydration prowess, it is said to be a barrier agent, making the skin resilient and keeping it from irritation.

    • Good for Sensitive Skin: Tested and benign ingredients such as panthenol and ceramide are best for stressed skin.

    Backed by Science

    Clinical studies state that hyaluronic acid can maintain skin hydration and restore ageing symptoms. For example:


    What to Avoid: Some Common Skin Flooding Mistakes

    Even apparently simple principles can be frustratingly counterproductive due to a few wrong steps. 

    Among them:

    • Wrong Order: If you put on heavy creams before the lighter serums, it blocks the absorption.

    • Application in Dry Skin: Above all, moisturising agents need to be applied to damp skin to attract moisture.

    • Avoiding Exfoliation: The dead skin is resistant to absorption. Moderate exfoliation ensures that active ingredients reach fresh skin.

    • No Tools, Bad: You are still limited when applying manually. CELF uses mechanical stimulation, with which the delivery can be enhanced. 

    Insights With CELF: CELF very well follows absorption but gently exfoliates and supports collagen activity — a triple win for skin health.


    What Are the Capabilities of Skin Flooding?

    A skin flooding procedure increases water content in the skin. Does this mean a panacea for all skin problems? Setting correct expectations is critical:

    • Immediate Changes: After a couple of days, people notice that the skin feels plumper and more dewy.

    • Long-Reaching Effects: If one is to seek long-term benefits, it must be a regular practice. Hydration may be an anti-ageing way, but it does not fully replace retinoids or collagen stimulators.

    Can Skin Flooding Replace Anti-Ageing Treatments?

    Not completely, anyway. Hydration itself is just assisting anti-ageing by improving skin elasticity and preventing wrinkles from forming due to drying out. Those tools, like CELF, that further activate fibroblast cells and activate collagen, can combat structural ageing beyond this level.

     

    Why Is CELF the Best Partner for Skin Flooding?

    For sure. Alone, skin flooding works great, but when CELF gets in and combines with it, you have a targeted treatment system.

    CELF Microvibration Therapy:

    • Uses the patented technology of the Oral-B iO series toothbrush

    • Targets fibroblast activation for collagen support

    • Improves absorption of topicals by up to 5x

    (Reference: Mechanical Vibration in Transdermal Delivery – SAGE Journals)

    • Gives non-invasive results comparable with in-clinic treatments

    Visualise It:

    Imagine skin as a sponge. Typical skin care puts moisture on the surface. CELF works like a micro-massage, pushing that moisture deep down into the lower layers. 

    Ready for that extra level of hydration? Discover the CELF full routine → Shop now at CELF.beauty.


    Frequently Asked Questions


    Q: Might oily or acne-prone skin enjoy skin flooding?

    •  Yes. Lightweight hydrating products that don't clog pores can help regulate oil production.

    Q: Could we flood our skin every day?

    •  Yes, as long as care is taken to use gentle ingredients and not to overload the skin with too many products at the same time.

    Q: Should I exfoliate before I flood?

    •  Exfoliation 1–2 times weekly, depending on your skin type, will enhance the penetration of your products.

    Q: What products work best?

    •  Best results are from serums containing hyaluronic acid, panthenol, or beta-glucan, followed by non-occlusive moisturisers. CELF works with most hydrating products and enhances their effects.


    Final Verdict: Should You Try Skin Flooding?

    Skin flooding depends on anyone in need of hydration who feels tired and sensitive to the touch, and when coupled with beauty-tech like CELF, the results are even more enhanced. Although this is not a cure for everything, continuous hydration nurtures every single goal in skincare: radiance, resilience, and youthfulness.

    Remember: Skin flooding hydrates. CELF regenerates.

    Take control of your skincare journey today — explore the CELF difference and unlock advanced hydration for your healthiest skin yet.
    Shop CELF Now →